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Chloe lim

Chloe lim

Chloe Lim is the founder of aoom consultancy, an online marketing consultancy specialising in helping businesses grow via creation of innovative, cost-effective online marketing and international marketing strategies.

Having spent the last 14 years focused on internet marketing, Chloe’s expertise and experience have resulted in a rapid ascent in different online industries including travel, music and advertising. By 27, she was Director of Marketing for Cendant and by 30, she was named Managing Director of HotelClub/Group Vice President of Orbitz Worldwide (NYSE).

An advocate of helping businesses leverage growth opportunities in Asia Pacific, Chloe has hands-on experience in market expansion and developing marketing strategies for different countries in the region. Prior to Australia, Chloe lived and worked in different countries in the region including Singapore and Hong Kong.

Aside from being passionate about internet and online marketing, Chloe loves new experiences (and new toys) and is currently trying to add mastering the Italian language and hang gliding to her skill set.

It seems eCommerce is booming everywhere. eMarketer.com estimates that e-commerce revenues topped the $1 trillion mark for the first time in 2012. In Australia, a NAB study shows that growth of online eCommerce outpaces traditional retailer (NAB study) with growth over 23%.

eCommerce has become a critical part of a business as well as the foundation of many new start ups. However, eCommerce is not a silver bullet. Having eCommerce does not necessary translate to immediate sales success.

Here's a look at 6 critical eCommerce tips for success:

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One of the biggest marketing myths is that you need a big marketing budget to run an effective campaign or get the best results. Enter online marketing – and its various tools – and interesting, marketing budget (or the lack of) is still listed as the most common marketing challenge.

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With more budget and resources invested into social media, some companies are seeing success in social media marketing while many are not. We have a few simple ways to help improve social media marketing effectiveness without costing your business a fortune.
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Once seen as a formidable competitor to TV and other traditional forms of advertising, hardly anyone talks about display advertising or online banner advertisements anymore.  In the world of instant news and gratification, no news is bad news!

Is display advertising dying of a slow death?
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As small businesses continue to look for ways to grow and consumer's increasing usage of the online medium, here are the top online tactics for businesses to implement in order to win customers.
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The fascination with travel is about discovery of the unknown and sharing that experience with people. These qualities make travel a hot topic for discussion in many social media networks. This is one of the reasons why social media marketing has gained particular relevance to the travel and hotel industry. It is one of the biggest buzz words in hotel marketing at the moment with most hotels thinking about how best to utilise it.

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Art of Online Marketing (aoom) Consultancy has been appointed a 5 month contract with Webjet. Managing Director of aoom, Chloe Lim, will join Webjet with a focus on marketing and Webjet's expanded hotel operations.  Art of Online Marketing ( aoom) consultancy is very excited to be able to support Webjet in its marketing efforts and its expanded hotel operations. For more information, please see eTravelBlackboard

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There's often a mix of nostalgia and excitement as we head towards the end of December. Nostalgia as we look back at the year and wrap up the year that was. Excitement as we embrace what the New Year will bring. So, with the rapid changes in 2010 driven by mobile, social media and search marketing, what should online businesses and online marketers expect in 2011?  

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Yet another day with yet another change from search engine giant Google. Google Preview was recently launched with the introduction of an additional magnifying glass next to each search result on Google. Google Preview essentially offers users an ability to preview a website's content without needing to click onto the webiste - its really a "mini preview".

So how will this change impact search engine marketing?

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 Every now and then, there are intense discussions on why travellers and consumers are choosing to book with online travel intermediaries or how third party intermediaries are eroding a hotel's brand. There are numerous debates and various reasons thrown up.

A simple and apparent reason that contributes heavily to this market dynamic, which interestingly is seldom mentioned, is how incredibly challenging it can sometimes be to make a hotel reservation online via a hotel website.

Given that a hotel website is an extension of the hotel’s business, provides important hotel information to existing and potential customers and is an avenue to allow consumers to book a hotel at all hours of the day, hotels must ensure that they have a website that is well-presented with friendly navigation, useful information and good ecommerce capability so that users can book online easily.

 

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