Travel & Hotel Industry Online Marketing

Online Marketing: An Essential Way For Hotels & Travel Companies In Asia Pacific To Acquire Customers Directly

Key facts:

• Online travel market in Asia Pacific is estimated to be $70.6 Billion in 2012
  
• Travel consumers continue to shift towards online and mobile platforms 
• Internet penetration levels in the Asia Pacific region is relatively low and will continue to grow

It’s becoming a practical decision for hotels (independent operators and hotel groups) , travel agents and travel companies in Asia Pacific to go online and establish their web presence.

More and more travel companies including hotels in Asia Pacific are increasing their online investments. It’s not just about improving the hotel website, it’s also about creating a comprehensive and efficient online marketing strategy that will help hotels drive growth and connect with more customers directly.

At aoom consultancy, we have extensive experience in the competitive online travel and hotel industry and understand the unique challenges faced in different markets in Asia Pacific. We are focused on creating cost effective online marketing strategy for travel companies and implementing marketing initiatives that will deliver positive ROI. We will support marketing objectives of acquiring more customers directly and reduce distribution cost.

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Whether you are new to online marketing or looking to get more out of your existing online marketing initiatives, aoom consultancy will work with you to deliver measurable online marketing initiatives to increase direct travel and hotel bookings.

Proven Online Marketing Strategy For Travel Companies and Hotels

We provide tried and tested, proven travel online marketing strategies and tactics including:

Travel & Hotel Internet Marketing
How do you know if your company has the right online marketing portfolio and is implementing the most effective online marketing campaigns? aoom consultancy will help you evaluate and define a comprehensive online marketing strategy to ensure that your online marketing tactics fits with your company’s objectives and is optimised for cost and effectiveness

Travel & Hotel Search Engine Marketing
With over 80% of internet users using search engine to find information, product and services, search engine marketing is a crucial part of a hotel marketing strategy. It is important to rank well when potential customers are researching their travel plans or existing customers are looking to find out more about your hotel or company. For example, if you are a 3 star hotel in Sydney, you want your hotel website to rank well when someone searches, hotel Sydney or 3 star hotel Sydney or affordable hotels in Sydney.

Ranking well in search engines can take 2 ways – pay per click (PPC) Or search engine optimisation (SEO).

Travel & Hotel Pay Per Click
Pay Per Click (PPC) is paid advertisement on search engines such as Google or bing based on specific keywords typed into the search engine by users. The pay per click PPC advertiser only pays when someone “clicks” on the advertisement – essentially creating the name “pay per click” and a pay per lead style advertising model. Results can be easily tracked and online bookings can grow very quickly via this advertising model. Read more about Pay Per Click (PPC).

Travel & Hotel Search Engine Optimisation
Search Engine Optimisation (SEO) is ranking well “naturally” on search engines (i.e. without paying). Search engine optimisation SEO is a very important part of any online marketing plan as there is no upfront advertising cost attached to it. Search engine optimisation SEO is about improving a website – its structure, content, links to name a few - to allow search engines to read what the site is about and rank it accordingly to different keywords or search terms. Read more about Search Engine Optimisation (SEO).

Travel Affiliate Marketing
Affiliate marketing is a way of marketing through revenue sharing between 2 companies/websites. Essentially your property pays another website (the Affiliate), using a percentage of sale, in return for a referral visitor or sale to your website. Affiliate marketing is a great online marketing tool to increase exposure and sales while managing cost as you generally only pay for each customer acquired for each hotel booking made. It is important to balance sales with the image of your property and business while engaging in affiliate marketing. aoom consultancy helps you develop your travel affiliate marketing program. Read more about Affiliate Marketing.

Travel & Hotel Social Media Marketing
Social media marketing (SMM) is becoming increasingly significant to marketers (both online and traditional marketers) with the growth of Web 2.0 and emergence of popular social media websites, blogs, microblogs, wiki such as Facebook, Youtube, Twitter to Wikipedia.

Social media marketing is particularly important for travel companies particularly hotels due to the ability of customers to submit reviews, provide their feedback as well as engage in discussions about their hotel stay and trip in general. Users are very passionate about sharing and talking about their travel and hotel experiences. And potential customers rely on these reviews, feedback, discussions to make their purchase decisions.

Social media marketing can be used in various ways such as to engage your customers, to communicate promotions, generate valuable travel content to help potential customers make travel booking decisions and manage brand reputation. aoom consultancy helps you define the right social media marketing strategy for your hotel and business. Read more about Social Media Marketing

Travel & Hotel Customer Relationship Management CRM
The travel and hospitality business is essentially about delivering a great travel or hotel experience. To do that successfully, hotels have to engage their customers and build relationships. Customer relationship management (CRM) is the methodology to help businesses enhance or build relationships with customers in an organised fashion.

Customer relationship management CRM is about communicating, engaging, retaining and listening to the customers. The short term goal is to create a relationship with the customer and the longer term goal is to inspire loyalty. Efforts in hotel customer relationship management CRM are now enhanced by technology where every hotel communication and program can be properly tracked, monitored and refined to achieve the best customer relationship management CRM results. aoom consultancy will help you evaluate, define and develop the right CRM initiatives and strategies for your business. Read more about Customer Relationship Management CRM

Travel & Hotel Web and Product Development 
When customers visit your hotel website via search engine marketing, advertising, affiliate marketing, you want customers to be able to use, search and navigate on your website and make a travel booking. In short, you want to convert as many of your online visitors into a booking enquiry or sale.

aoom consultancy will help you evaluate your website design and review your website functionalities to ensure that your website can meet your objectives and generate awareness, sales and provide the best customer experience for your target market and your customers. Read more about Site usability and conversion

If you feel that

• your hotel or travel company could do more with the existing marketing budget or
• your hotel or travel company might be missing out on growth opportunities or
• you’re not even sure about how to get started with online marketing
  

Talk to us so that we can help you .

aoom consultancy will help you review your current online marketing status alongside the rest of the travel industry and your competitive set and create a plan to help you improve your web presence and generate more sales online.

Talk to us today about a free marketing appraisal 

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• HotelsCombined
• Siteminder
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• GreatSpace Inc